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On Monday, Apple is expected to announce its first new major product line since the Apple Watch in 2014. During Apple's software-focused developer conference, WWDC, it could release its first mixed-reality headset, according to analyst research, media reports and increasingly, vague references from Apple itself. The headset, according to reports, will feature high-definition screens in front of the user's eyes. But since then, sales for existing VR headsets haven't been great, usage has been worse and the anticipated explosion in successful VR software companies hasn't happened. Apple's headset is expected to be more powerful than what's out there — even current $6,500 VR headsets.
Persons: what's, Apple, Wamsi Mohan, Microsoft's Hololens, Ming, Chi Kuo, Cowen, Krish Sankar, Peggy Johnson, it's Organizations: Apple, Apple Watch, Bank of America, Facebook, Meta, VR, U.S . Army, TFI Securities, CNBC
Apple's widely anticipated mixed-reality headset may not be ready in time for the company's June WWDC event, top Apple analyst, TFI Securities' Ming-Chi Kuo, wrote on Twitter Thursday. The Apple Watch was announced in Sept. 2014 but didn't launch until April 2015. Apple expects to sell at most 300,000 headsets in 2023, Kuo wrote. The best hope for Apple is that headset growth matches the trajectory of the Apple Watch, evolving from a "small portion" of the company's business into a "centerpiece," Gurman wrote. Kuo is regarded as one of the most accurate Apple analysts, and has reported on Apple's shifting approach to the launch of its long-awaited headsets.
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